Building content ecosystems for Instagram and TikTok — from corporate employer branding to youth education communities. Scripts, calendars, captions, and Reels that actually perform.
Two distinct social media engagements — a corporate brand and a student-focused community — each requiring a completely different voice and strategy.
Managed two corporate Instagram accounts under PT Citi Asia Internasional — one focused on employer culture (@LifeatCitiasia) and one on their TVCC platform (@TVCC.TV). Responsible for the full content pipeline from ideation to upload.
Also scripted and edited Reels, managed the IG admin function, and handled layout design for a Smart City Master Plan document (Kabupaten Jombang).
Created content for a youth education community focused on helping Indonesian high school students get into their dream universities. Produced copy for static posts and wrote scripts for Reels and TikTok videos.
Content topics included UTBK preparation, study tips, university recommendations, and motivational storytelling — all crafted in a friendly, relatable tone for Gen Z audiences.
From brand strategy to caption copy and video scripts — let's build something your audience actually cares about.
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